Following on from the very successful Stakeholder Engagement and Evaluation workshop Graham Durant-Law and I ran in Melbourne as part of the actKM Annual Conference in October 2011, we are pleased to be delivering a further refined and updated version of this one-day workshop on the 14th of February 2012 in Canberra.
We all know intuitively that engaging positively with stakeholders makes a huge difference to the outcomes of any project, program, new policy initiative or its implementation. If we get it right the results speak for themselves. However, so often we get it wrong and the effort involved in retrieving a poor relationship can seriously detract from the effort involved in getting our core work done.
This workshop/seminar will take you through the processes of:
- identifying your key stakeholders from the often large number of potential stakeholders,
- how to engage those key stakeholders effectively using a number of narrative techniques,
- how to identify the relationships that may be at ‘risk’, and
- how to evaluate the results of effective stakeholder engagement in order to demonstrate ‘return on investment’ of positive relationships.
The seminar/workshop is aimed at middle managers who are responsible for stakeholder engagement and its evaluation.